ARA PROJECT

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Learn more about our history

The current state of implementation of the ARA project

ARA BOX

We have created a prototype of a device collecting information about the audience.

ARA ENGINE

We are working on a system for data analysis and viewer profile creation.

ARA MANAGER

We have designed a real-time campaign broadcast management system.

ARA DATABASE

We have created

a database engine.

ARA PLANNER

We have created a prototype of a campaign broadcast planning system that takes into account the target audience group.

ARA PLAYER

We have designed a system for dynamic creation of spot playlists in real-time mode.

IMPLEMENTATIONS OF THE ARA PROJECT

Installation of ARA BOX devices on selected screens of the MORE network.

MORE is a network of 220 digital DOOH media located in the display windows of service and food outlets in 6 largest cities in Poland.

Thanks to the installation of ARA BOX devices on a selected group of media, we are able to determine the number of people moving within their range, present them with appropriate content and create campaign audience statistics.

ARA Programmatic - Sale of DOOH campaigns in the programmatic area.

A platform that enables direct sale of advertising time on digital media with complete omission of the broadcast loop based on data provided by ARA BOXes. Accounting for campaign broadcasts on a pay-per-view basis.

ARA Retail - Implementation of the ARA system in a retail chain

Installation of a system in the Samsung Polska showroom that enables the monitoring of individuals moving within a closed commercial space and real-time targeting of advertising content based on data about the audience.

ARA Gate - Implementation of the ARA Gate system in a retail chain.

ARA Gate is a system that enables the display of various messages on DOOH and Instore screens depending on the analysis of people in a given room.

ARA Box installed in the room counts and identifies people entering and leaving the room. The information goes to the ARA Engine software, where it is analyzed and processed, and then sent to the MagicInfo system, which, based on the information received, displays appropriate messages.

ARA Thermo - Implementation of the ARA Thermo system in a retail chain.

A system that enables the control of the temperature of people within the ARA BOX device. Thanks to equipping our device with a thermal imaging camera, we are able to determine the body temperature of individual customers visiting retail chains.