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We have successful implementations of ARA technology in two areas. The knowledge provided by ARA is used by AMS and Jet Line, owners of nationwide out-of-home media networks, and one of the largest drugstore chains in the country. Here's who uses ARA and how.

MORE

Digital OOH screen network by Jet Line.

ARA provides reliable, quantifiable data on ongoing campaigns. Thanks to the platform, clients can check the campaign's progress in real-time, analyze predictions, make changes, and generate reports. This is a huge change in campaign management, and above all, in thinking about the most important aspect of outdoor advertising: the audience. Michał Ciundziewicki President of Jet Line

Thanks to ARA technology, Jet Line clients can plan advertising communication more precisely and manage DOOH budgets more effectively. Jet Line (jetline.pl) is the owner of a network of digital screens under the name MORE. It is a network of 310 screens in 7 major cities in Poland, the first and largest such organized network of digital advertising screens on the Polish market. The implementation of ARA technology consisted of two stages. The first involved installing sensors in specific locations, and the second – launching the platform for presenting and analyzing the collected results.

AMS

ARA for the largest Polish OOH company.

AMS S.A. is the largest Polish outdoor company. Investing in the development of digital tools, it includes ARA technology, using ARA sensors to measure the audience within the range of its media.

RETAIL

ARA for a drugstore chain.

Some large retail chains have their own digital advertising and communication media installed in store windows. One of the largest retail chains used ARA technology to measure the audience quantity within the range of their media installed in windows, we examined:

  • what is the range of the screens

  • what is the noticeability of screens in front of the store

  • what is the interaction time with the advertising medium

  • what is the noticeability among shoppers