audience – research – analysis. The word ARA contains three key aspects: audience, research, and analysis. ARA is a real-time technology for the systematic collection, analysis, and aggregation of data from out-of-home spaces. ARA uses measurement devices (sensors) and artificial intelligence algorithms to analyze data relevant to audience size.

ARA analyzes attributes of data relevant to audience size. These include: movement paths of people and objects (cars, trams, buses), the number of objects, their time of appearance and presence within the sensor's range, and in the case of people also their age and gender. ARA allows for analyzing data from multiple measurement points and correlating it with data from other systems.

Visit www.ara.tech – you will find information about the technology, applications, capabilities, and research. We also invite you to contact us directly. We will be happy to tell you about ARA and how you can apply this technology in your work.

ARA technology is used in practice by installing sensors on specific media, on advertising carriers. We work with a convenient subscription system. We have prepared 3 different packages depending on the number of involved carriers and thus sensors. Check the offer at ara.tech/pricing or contact us.

ARA is a technology concerning consumers. It provides marketers with knowledge about how their brand's audiences function in OOH spaces and supports brands in planning activities and processes. ARA is used, for example, by owners of digital OOH media networks to count the audience size of advertising spots and by FMCG retail chains to analyze consumer movement.

ARA tells stories about consumers outside the home, so anywhere you want to learn more about people's movement in OOH spaces, you can rely on audience numbers provided by ARA. ARA technology is used not only by suppliers and owners of digital OOH media or retail chains. Data provided by ARA is valuable knowledge for:

• advertisers
• media agencies
• market reserch agencies
• tech companies

When we talk about audience, we mean people who are potential and actual recipients of the content, i.e., content displayed on DOOH screens. ARA sensors detect the movement of pedestrians and vehicles, so we divide the audience into: gross – all objects (all people and all vehicles) detected by ARA sensors net – all people belonging to the gross audience who have contact with the content. Contact with the content occurs when the screen is in the recipient's field of view for at least 2 seconds. The recipient's field of view is an arc with a width of 90°, whose center coincides with the direction of the viewer's movement.

It is a convenient online tool for Campaign Orderers, a place for presenting knowledge about the course of DOOH campaigns. When ordering a DOOH campaign with an audience measurement model, you will receive a link from your DOOH provider leading to the platform with your campaign data. Thanks to access to the ARA platform, you can check the campaign's progress in real-time, analyze predictions, make changes, and generate reports.

Blindsight is a term borrowed from medical sciences. It describes a state described as 'I perceive a stimulus, recognize its features, can describe them verbally, and yet I am convinced that I see nothing.' In ARA technology, blindsight means a mode of obtaining useful data without the need to record and store images.

Yes, it is completely safe. ARA uses devices that perform immediate data anonymization before the data is passed on for further analysis. This happens thanks to blindsight. Original images are not recorded at any stage, and their collection is carried out in a way that guarantees privacy, i.e., in compliance with GDPR provisions.